"Many times I come across some really nice mural, or a hand painted sign out there that I want to share with you!
This one is from my dear friends Daniel and Lois who were back home in Minnesota last May and they sent me this great photo of the street party and unveiling of Hiero Veiga’s new mural of TAKAPrince Rogers Nelson-(TAFKAPrince!)" -RQ
of Miami’s Museum of Graffiti.
Organizers say the $500,000 Minneapolis project
has been in the works for seven years.
June 3 2022
Purple party: Prince fans celebrate mural completion in downtown Mpls
By Tony Kiene
On the same day that the Queen of England celebrated her Platinum Jubilee in London, Minneapolis honored its very own monarch: His Royal Badness, Prince Rogers Nelson. A 100-foot-tall mural of our favorite son, painted by internationally renowned artist Hiero Veiga, now looks out over the city’s entertainment district and the legendary music club that Prince established as an international landmark almost 40 years ago.
Last night’s event, billed as the “Purple Block Party,” saw throngs of people descend on First Avenue North, including many Prince fans from out of state and around the world, here for this weekend’s Celebration 2022 at Paisley Park.
A little after 9 pm, the dynamic duo behind the mural, also known as the “Crown Our Prince” project, graced the stage for the first time. With the blessings of Prince himself, it was Sharon Smith-Akinsanya, CEO of the Rae Mackenzie Group, and public art expert Joan Vorderbruggen, that conquered a multitude of roadblocks to successfully carry out this seven-year project “across the finish line.”
Things became a little emotional when they introduced two of Prince’s sisters, Norrine and Tyka Nelson, each of whom spoke to the crowd.
Tyka mentioned some of the many ways downtown has been important to their family through the years, recounting how she and Prince would often catch the #19 bus over North, and then, with transfers in hand, make a pit stop at Shinders bookstore on Hennepin Ave. before continuing on to their destination.
Norrine Nelson spoke to the crowd, promising not to cry. She closed by telling those gathered to honor her older brother, “Thank you for loving him. He loved you.”
Smith-Akinsanya and Vorderbruggen then returned, and after acknowledging the major sponsors, additional contributors, and the three photographers whose images served as the basis for the mural, further hyped up an already electric crowd, before introducing artist Hiero Veiga,
The unassuming and soft-spoken muralist did not address the audience, but no doubt felt its love and appreciation as he embraced Vorderbruggen and Smith-Akinsanya.
Finally, as the opening chords of “Purple Rain” reverberated through the nearby streets and skies above Minneapolis, Veiga’s masterpiece was doused in brilliant light, officially dedicating the mural and fulfilling the promise to 'make Minneapolis shine purple.'
DJ Mickey Breeze closed out the night with a more adventurous set the second time around consisting of a couple of classic Prince B-sides, including “Violet the Organ Grinder,” in which Prince repeatedly declares, “I’ll die, but I won’t go away.” That certainly rings true to all his fans. And though he didn’t end with it, Breeze’s inclusion of “It’s Gonna Be A Beautiful Night,” recorded live in Paris on the 1986 Parade Tour, proved to be the perfect depiction of the night’s festivities.
a Florida street painter known for the rendering on
the exterior wall of Miami’s Museum of Graffiti.
“I am obsessed with the practice of my craft.”
Hiero Veiga grew up in the small boxing town of Brockton, MA
and has been spray painting since he was 12 years old.
With over 21 years of experience, Hiero has evolved from writing graffiti to curating hyper-realistic pieces ranging from portraits, natural scenery, and psychedelic art.
Hiero’s unique perspective and experience of light and color is reflected in his distinctive compositions. His current personal work style involves abstract backgrounds and kaleidoscopic designs with Groucho glasses, chattering teeth,
and rubber ducks.
Hiero has participated in countless mural festivals and collaborated with numerous artists in his community. His most prominent works were done in participation with Pow Wow! Mural Festivals, including a mural displayed in the
Bishop Museum in Honolulu, Hawaii.
Hiero is based in Florida, but you can find his work in the streets, businesses, and galleries across the United States, Jamaica, and Canada.
If you are interested in working with Hiero,
please fill out the contact form or directly send an email.
© 2022 HIERO VEIGA. ALL RIGHTS RESERVED.
Tony Kiene’s experience in the Twin Cities nonprofit and entertainment industries includes work with Minneapolis Urban League, Penumbra Theatre, Hallie Q. Brown, and Pepé Music.
He welcomes reader responses to
Artist Hiero Veiga now painting Prince mural in downtown Mpls
Honoring Prince: community reactions to new street sign and mural
of the work Christina Rosenthal and I did
for Prince’s nightclub ’Glam-Slam’ in L.A.
and at his Paisley Park Studios in MN.
Here’s a link to that project…" -RQ
Glam Slam and Paisley Park Studios