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Cholo graffiti in East Los Angeles with Cheech Marin /  Part IV: Estevan Oriol

8/4/2025

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Let’s conclude Cheech’s interview and exploration
of the roots of East L.A. graffiti and his conversation with another photographer… a Los Angeles native who came of age in the 1980s when New York graffiti entered the LA scene.
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​ORIOL: “I was born in LA, I come from a Mexican family, so I grew up around Cholo graffiti. Then the new kind of graffiti came from New York—they started doing it out here in the 1980s.
I only started photographing in the early 1990s, but I was more into the old school, and I’m still that way.”

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ORIOL: “Cholo graffiti has other fonts in addition to Old English—there’s the western-looking, saloon-like letters; square letters; outlined block letters.
To me, they were more interesting than all the colors and the bubbles and the arrows and the stars and all that, which were common in East Coast graffiti. It was simpler, but I thought it was cooler, and it was bolder.”
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MARIN: “Is that a good thing? Are we supposed to think globally or should we cling to the specificity of our four blocks?”
ORIOL: “I think you keep the integrity of the four blocks and you hold on to that originality, that authenticity.”
​

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Art in the Streets

​Estevan Oriol pulls inspiration from the city and reflects its sensibilities in his work. 
Southern California juxtaposes the glitzy and the gritty, and those extremes are visible both in Oriol’s choice of subject and execution. Whether he is photographing street life, fashion models, tattoos or lowrider culture, there is a voice in his work that is distinctly LA-bred.
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A native of Los Angeles’s Westside,
Estevan Oriol (b.1967, Los Angeles)
worked as a bouncer at several local hip-hop clubs in the late 1980s. After befriending rising local music stars Cypress Hill and House of Pain, he began traveling with the bands as tour manager in 1992 and documenting his experience in photographs.

About the same time, he met a fellow lowrider car aficionado who went by the name Mister Cartoon, 
   and by 1995 the two were business partners in the apparel line Joker Brand Clothing. 
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In 1995. Estevan Oriol (then known as DJ Scandalous) 
and B-Real from Cypress Hill,
sat down with Mr. Cartoon to discuss a new venture, 
Joker Brand Clothing. 

As the line grew more successful. Oriol began to direct videos for musicians such as Cypress Hill, Xzibit, Eminem,
and Blink-182, working across a broad range of disciplines, including feature films, commercials, music,
fine art, and fashion.


Although Oriol has photographed many international subjects, such as Tokyo Bosozoku motorcycle gangs
and favela life in Brazil, he and his work are decidedly Angeleno, and his portraits of Los Angeles’s women, musicians, lowrider cars, Cholos, gang members, graffiti writers, and other characters provide a unique record of the city’s street culture over the past twenty years.


As a photographer, Oriol largely works with film and classic cameras, such as the Pentax 67, to create high-contrast black-and-white and color-saturated images.
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​Here’s a Tour de Force
of 
“East Coast vs. West Coast Graffiti Yards”
by 
'​The Graffiti Wanderer'
“I like to share what I see in these places. I do not condone or encourage any illegal activity.
​All content is for documentary purposes.” -TGW
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Exploring and Walking Tour Videos.
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Los Angelenos/Chicano Painters of L.A.: Selections from the Cheech Marin Collection
The Cheech Marin collection is notable for classic examples of Chicano art produced from the inception of the Chicano movement to the present, with a concentration in painting from the 1980s and 90s. This exhibition includes a number of widely exhibited works by such first-generation Chicano artists as Carlos Almaraz, Margaret Garcia, Gilbert “Magu” Luján, Frank Romero, John Valadez, and Patssi Valdez, whose artistic careers began during the Chicano civil rights movement in the mid-1960s to mid-1970s, as well as works by such younger artists as Vincent Valdez and David Flury. Los Angelenos/Chicano Painters of L.A. is a Los Angeles-focused selection of Chicano Visions: American Painters on the Verge, an exhibition of the Marin collection that toured nationally between 2001 and 2007.
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"Thanx, Cheech, for sharing your fantastic collection!
-and-
Congratulations on the success of your Art Museum,
​ 'The Cheech'.
All my best to you, Homeboy!" 
-Roberto Quintana
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       ...to The Mural Blog:

    ‘Duit-On-Mon
    -Dai-Luna-Prime’

        Roberto has been pestering the ‘Marketing’ staff here at Art and Soul for some time now to get together with ‘Research and Development’ to come up with a fun way for him to share all the great work out there of all the many other talented muralists and artists he's been "influenced by" over the years. ‘Sales’ was totally against the idea! ("How could that possibly improve the bottom-line?!"). ‘Marketing’ remains split, as usual ("We need more data"). ‘R&D’ thought it might be a fun way to "show off a little", and to showcase all those great ideas they keep finding out there on the internet. ‘HR’ said it might be a good way to keep 'The Crew' distracted ("Since they are all so bored since Covid hit, and Roberto is spending more and more time in his studio working on all those silly little easel paintings").
    'The Crew' said: ’'Sure, We've got nothing else going on …but only if we get to share stuff about technique, materials, and equipment." ‘Receivables’ said: "It obviously won’t make more work for us, so why not!". 'Legal' said: "No Way! You are NOT going to reveal where you steal all your ideas from!" (Although Roberto values their legal advice, He rarely listen’s  to their hysterics anyway). So... here we are! Welcome!
    ​

    ‘Duit-On-Mon-Dai-
    Luna-Prime’
    ​     "As the title implies, I will post once a Month (on the first  Monday, more or less). Feel free to leave a family friendly comment. Dialogue and praise is encouraged. Creativity, passion and wonder should be expected. Politics and personal grievances hopefully kept to private emails. And please… no Whining! and no sales pitches either (you can make your own damn blog for that).
       I expect to start becoming a little more savvy with all this social media stuff, but for now ‘Bookmark’ my website and check back every once in a while. I hope you will find it interesting. Don’t be too persnickety over my whimsical spelling and creative punctuations either, my
    Editorial Department is not what it used to be… I am seriously understaffed these days."   
     Peace and Love...
    ​     -Roberto Quintana, WFA

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