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Calle De La Eternidad Mural by Johanna Poethig

11/3/2025

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1993 Location: BBF Broadway Building
351 South Broadway (at 4th St.)


CURRENT CONDITION
The building that the mural was on was demolished for extensive renovations.

However, the SPARC Mural Rescue Program preserved a digital rendering of the mural.
The digital file is currently in the SPARC archives, awaiting a suitable wall to re-inhabit.

©SPARC https://sparcinla.org/
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ABOUT THE MURAL
“The architecture of the building really affected me (Johanna Poethig) because it’s so high off the ground and so much of the background is all those buildings reaching to the sky.
Also, the whole context of being in Broadway, in a very Latino neighborhood, is so important to me. I started to look for symbols and artifacts from pre-Columbian America.
The arms that are reaching to sky based on Peruvian gold work. The Aztec Calendar contains text by Octavio Paz about time and place.
​It’s trying to bring poetry to the idea of being at home and in exile at the same time. In the middle of a commercial LA landscape you have something that is talking about connecting us culturally and historically to our past and present.” -Johanna Poethig
​
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ABOUT THE ARTIST
Johanna Poethig was raised in the Philippines through high school and has lived in Chicago, san Francisco and Oakland since coming to the United States. she received her BFA at the UC Santa Cruz and her MFA at Mills College (in Oakland, CA). Poethig’s public art works intervene in the urban landscape, in neighborhoods, on freeways, in parks, hospitals, schools, homeless shelters, cultural centers, advertising venues and public buildings.
​

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Johanna Poethig
https://johannapoethig.com/

https://johannapoethig.com/public-art-projects/

https://synchchaos.com/public-murals-by-johanna-poethig/
​

Contact: [email protected]


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       ...to The Mural Blog:

    ‘Duit-On-Mon
    -Dai-Luna-Prime’

        Roberto has been pestering the ‘Marketing’ staff here at Art and Soul for some time now to get together with ‘Research and Development’ to come up with a fun way for him to share all the great work out there of all the many other talented muralists and artists he's been "influenced by" over the years. ‘Sales’ was totally against the idea! ("How could that possibly improve the bottom-line?!"). ‘Marketing’ remains split, as usual ("We need more data"). ‘R&D’ thought it might be a fun way to "show off a little", and to showcase all those great ideas they keep finding out there on the internet. ‘HR’ said it might be a good way to keep 'The Crew' distracted ("Since they are all so bored since Covid hit, and Roberto is spending more and more time in his studio working on all those silly little easel paintings").
    'The Crew' said: ’'Sure, We've got nothing else going on …but only if we get to share stuff about technique, materials, and equipment." ‘Receivables’ said: "It obviously won’t make more work for us, so why not!". 'Legal' said: "No Way! You are NOT going to reveal where you steal all your ideas from!" (Although Roberto values their legal advice, He rarely listen’s  to their hysterics anyway). So... here we are! Welcome!
    ​

    ‘Duit-On-Mon-Dai-
    Luna-Prime’
    ​     "As the title implies, I will post once a Month (on the first  Monday, more or less). Feel free to leave a family friendly comment. Dialogue and praise is encouraged. Creativity, passion and wonder should be expected. Politics and personal grievances hopefully kept to private emails. And please… no Whining! and no sales pitches either (you can make your own damn blog for that).
       I expect to start becoming a little more savvy with all this social media stuff, but for now ‘Bookmark’ my website and check back every once in a while. I hope you will find it interesting. Don’t be too persnickety over my whimsical spelling and creative punctuations either, my
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     Peace and Love...
    ​     -Roberto Quintana, WFA

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